FIFA's collaboration with Netflix aims to enhance viewer engagement, planning to stream major women's tournaments and release a documentary series, reflecting broader trends in sports streaming.
FIFA's announcement highlights the growing importance of streaming platforms in sports, with significant viewership numbers, illustrated by the 2019 Women's World Cup drawing 1.2 billion viewers.
As the streaming landscape becomes competitive, fans face challenges finding live sports across multiple services, sometimes leading to frustration, including reports of illegal streaming among fans.
With Netflix streaming both the 2027 and 2031 Women's World Cup tournaments, this partnership exemplifies the shift in how major sporting events are presented to global audiences.
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