Snoop Dogg, the American rapper, has taken on a co-ownership role at Swansea City in the English Championship. This collaboration includes Luka Modric, a notable figure from Real Madrid. Following a recent social media reveal where he showcased Swansea's new jersey, the club announced his investment. This comes after the ownership change last year, led by American businessmen. Snoop Dogg's vast social media presence is expected to enhance Swansea’s profile as they aim for a Premier League return, emphasizing investment in new players under British football regulations.
Snoop Dogg's involvement with Swansea City aligns with the club's ambitions to enhance its revenue and support a return to the Premier League. He aims to leverage his vast social media following to promote the club.
Joining the club's ownership group, Snoop Dogg stated that his passion for football made this venture into club ownership very special, emphasizing a connection to Swansea's story and heritage.
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