Saudi Arabia's extensive sponsorship deals and partnerships, totaling over 900, highlight a systematic strategy to reshape its global image through strategic sporting influence.
With more than 35 memorandums of understanding with various football federations, Saudi Arabia's aim is to leverage sport for geopolitical influence and image transformation.
The unopposed nature of Saudi Arabia's bid for the 2034 World Cup, to be passed without a formal vote, has raised concerns among various federation leaders.
Despite its seemingly collaborative agreements in football, critics worry about the rushed decision-making process that favors Saudi Arabia's ambitions, potentially sidelining transparency and democracy.
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