San Jose leaders are planning strategic initiatives to maximize economic benefits from high-profile sports events, such as the Super Bowl and FIFA World Cup, scheduled for 2026. The San Jose Chamber of Commerce underlines the need to view sports not just as a series of events but as an economic engine. City officials, including the Chamber's president, express hope that these upcoming mega-events will stimulate local business and community engagement through collaborative planning and focused discussions. A panel discussion will address these opportunities during the Chamber's annual dinner event.
"We have to start to think of sports and entertainment as an economy, rather than here is one event, here is another, and then another," Toeniskoetter said in an interview with this news organization.
"As we gear up for major sporting milestones in 2026, including Super Bowl LX, the NCAA Men's Basketball Tournament, and the FIFA World Cup, we'll explore the opportunities these events create for local businesses and our broader community," the San Jose Chamber of Commerce stated.
Collection
[
|
...
]