When asked whether they know the direction of women's football over the next two to three years, 23% of women's football fans said they do not know enough. 30% are somewhat worried about the future of the game, while 19% harboured greater concerns.
Not all clubs or leagues are investing fairly. Internationally, there's great disparity in terms of pay. Plus, even now most professional women must have a backup job or side hustle to be football players.
Clubs like Reading, Blackburn, Manchester United, etc have proved how progress isn't guaranteed, and clubs can regress.
The recent study revealed that many women's football fans feel uncertain about the direction of the game, highlighting a need for better communication and investment.
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