The introduction of QR codes on helmets represents a pioneering effort in college football, allowing fans to directly impact players' NIL revenues and engage in innovative fundraising strategies.
Gundy expressed his excitement for the QR code initiative, stating, 'This is a revolutionary step forward to help keep Oklahoma State football ahead of the game,' highlighting its importance for the players.
The head coach shared his frustration about NIL negotiations, stating, 'Tell your agent to quit calling us and asking for more money.' This underscores the challenges facing teams in the NIL era.
Gundy aims for his players to focus solely on football, calling the NIL discussions 'haggling and distractions' that have complicated the traditional college sports landscape.
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