Kickback Soccer Media is launching to change the landscape of soccer coverage in the U.S. before the 2026 World Cup. The platform will consist of three outlets: Soccerwise for traditional coverage, Kickback Committee for fan engagement featuring over a dozen personalities, and First Touch aimed at attracting new fans through original content. Co-founder John Parker notes that the fragmented media rights for soccer have led to a lack of centralized coverage. Kickback Soccer will allocate 3% of its revenue to promote inclusivity in growing the sport's audience.
Kickback Soccer Media aims to engage new soccer fans in the U.S. ahead of the 2026 World Cup by creating distinct platforms for varied audiences.
Americans typically don't inherit a soccer fandom like they do with baseball or football, but rather discover it in different ways.
Kickback Soccer will allocate 3% of its gross revenue to initiatives promoting inclusivity, aimed at broadening the sport's fan base.
The platform will feature three outlets: Soccerwise for traditional coverage, Kickback Committee for fan engagement, and First Touch for original content.
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