Kickback Soccer Media is a new platform aiming to enhance soccer's presence in the U.S. before the 2026 World Cup. Founded by entrepreneurs including John Parker, it offers three unique outlets: Soccerwise for traditional coverage, Kickback Committee for fan engagement with personalities, and First Touch for original content to attract new fans. The initiative recognizes that Americans do not inherit soccer fandom but discover it individually. Additionally, 3% of gross revenue will support inclusivity initiatives aimed at expanding soccer's fan base.
Soccer is one of the most popular sports in the world, but is still grappling to get traction in the U.S. A group of entrepreneurs aims to change that with Kickback Soccer Media, a new platform targeting fans ahead of the 2026 World Cup.
Americans don't inherit a soccer fandom, as they might with baseball or football. They tend to discover the sport in their own unique way, which necessitates a tailored media approach.
Kickback Soccer Media will consist of three distinct outlets: Soccerwise for traditional coverage, Kickback Committee for engagement with soccer personalities, and First Touch to attract new fans with original content.
3% of gross revenue will be allocated to initiatives promoting inclusivity, emphasizing the company's commitment to expanding soccer's reach in the U.S.
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