Danny Yeung created IM8, a health supplement endorsed by David Beckham, which supports energy, gut health, immunity, and focus. Within five months, IM8 shipped over 3 million servings, generating $5.7 million in its first quarter and raising Prenetics' revenue forecast to $80-$100 million. Yeung emphasizes that IM8 was built around scientific formulas after extensive trials, not just branding. Beckham's personal use of the product underscores its perceived efficacy and target audience focus.
"If this product didn't work, David wouldn't use it-and neither would I. We built it for ourselves first. Everything else came after."
"They lead with a logo and build the formula later. That's not how it should work."
"We approached it like a biotech company. We had real clinical trials, real data. No fluff."
"IM8 reversed the process. Before a single package was designed, the company spent over a year developing the formula with scientists and doctors."
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