Football fans deserve better than ad industry's cynical stereotypes | John Brewin
Briefly

Television, radio, internet, YouTube, and even dear old magazine and newspaper adverts have been dotted with depictions of the football fan. Beyond embracing modernity, they will almost certainly be wearing a replica shirt, and their emotions remain a binary equation of cheery and desolate.
In the advertising alternate universe, a football fan can only oscillate between cheery and desolate. Most of the time, cheering in unison with a slice of pizza or a swig of beer is the response to just about everything, with desolation reserved for defeat.
Read at www.theguardian.com
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