Television, radio, internet, YouTube, and even dear old magazine and newspaper adverts have been dotted with depictions of the football fan. Beyond embracing modernity, they will almost certainly be wearing a replica shirt, and their emotions remain a binary equation of cheery and desolate.
In the advertising alternate universe, a football fan can only oscillate between cheery and desolate. Most of the time, cheering in unison with a slice of pizza or a swig of beer is the response to just about everything, with desolation reserved for defeat.
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