FIFA signs Netflix to US broadcast deal for the Women's World Cup in 2027 and 2031
Briefly

from www.mercurynews.com2 months ago
FIFA's deal with Netflix for the 2027 and 2031 Women's World Cups signifies a major shift in how women's soccer is valued in broadcasting, reflecting a growing recognition of its potential.
www.mercurynews.comhttps://www.mercurynews.com/2024/12/20/fifa-signs-netflix-to-us-broadcast-deal-for-the-womens-world-cup-in-2027-and-2031/
This agreement sends a strong message about the real value of the FIFA Women's World Cup and the global women's game, emphasized Infantino, showcasing its increasing significance in the sports landscape.
www.mercurynews.comhttps://www.mercurynews.com/2024/12/20/fifa-signs-netflix-to-us-broadcast-deal-for-the-womens-world-cup-in-2027-and-2031/
Soccer finance expert Kieran Maguire noted that the deal is a gamble for FIFA and represents a strategic move to negotiate harder with European broadcasters for better offers.
www.mercurynews.comhttps://www.mercurynews.com/2024/12/20/fifa-signs-netflix-to-us-broadcast-deal-for-the-womens-world-cup-in-2027-and-2031/
With the aim of raising broadcast deal values, FIFA intends to use this partnership to help fund increased prize money and address the gender pay gap in soccer.
www.mercurynews.comhttps://www.mercurynews.com/2024/12/20/fifa-signs-netflix-to-us-broadcast-deal-for-the-womens-world-cup-in-2027-and-2031/
Read at www.mercurynews.com
#fifa #womens-world-cup #broadcasting #sports-marketing #gender-pay-gap
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