FIFA deepened its ties to Saudi Arabia by confirming a sponsorship with the kingdom's state oil firm Aramco. The deal includes sponsorship through 2027, covering the 2026 Men's World Cup and the 2027 Women's World Cup.
The value of the deal is undisclosed but likely the richest for FIFA by average annual value. It may involve the 32-team Club World Cup in the U.S. next year. Gianni Infantino has established strong connections with Saudi Arabia since his presidency began.
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