""I'm going to put up the Geordie nation now, in arms. Alex [Bruce] is frightened now. We'll never go back to Newcastle again, but Mike Ashley was very, very good to me,""
Mike Ashley's ownership of Newcastle produced a fifth-place Premier League finish in 2011/12 and two relegations. Critics accused Ashley of running the club on a tight budget that limited the team's potential. Ashley appointed Steve Bruce in 2019, replacing Rafael Benitez amid tensions over transfer backing. Bruce managed 97 matches, won 28, and became unpopular with supporters. Bruce publicly defended Ashley on BBC Radio FiveLive, stating that Mike Ashley had been very good to him. Bruce left following the Saudi PIF takeover in 2021 and has spoken about his treatment at the club.
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