Due to a surge in popularity, tennis is now witnessing a renaissance in Italy, highlighted by the exceptional talent of world men’s No 1, Jannik Sinner.
The percentage of Italians following tennis has surged to 39%, nearly doubling since 2016, which signifies a major shift in interests towards the sport.
Ninni Licata reflects on his previous devotion to football, lamenting the time he could have spent on tennis, revealing a broader cultural shift in sports preferences.
With enrollments in children’s tennis clubs rising by 30% in 2024, the sport is experiencing an unprecedented boom in participation across all age groups.
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