"We previously worked with Anzu on a campaign for another artist Babyface Ray and saw huge success and interest from players for his music. When we learned that Anzu was able to bring our latest campaign to the most popular sports title on iOS and allow us to hone in on our target audience of World Cup fans, working with them again was a no-brainer. - Peter Kadin, SVP Marketing, EMPIRE"
"There's an established synergy between music and sports gamers, with Comscore data showing that players of Soccer Super Star are up to 30 times more likely to visit music-related websites, which made it a perfect fit for EMPIRE to leverage Kizz Daniel's performance."
"Using Anzu's geo-targeting capabilities, EMPIRE was able to serve the in-game ads to players within countries that were competing in the quarter-finals of the tournament. Intrinsic in-game advertising is already known for high attention and viewability levels, and this campaign was no exception, achieving a 99.91% in-view rate measured by Oracle Moat."
EMPIRE, an American independent record label, collaborated with Anzu.io, an in-game advertising platform, to market Afro-pop artist Kizz Daniel's single "Cough" during the FIFA World Cup. Following Kizz Daniel's live performance in Qatar, EMPIRE executed a cross-channel campaign leveraging Soccer Super Star, the top-ranked sports mobile game on iOS with over one million monthly active users. Anzu's geo-targeting capabilities enabled EMPIRE to serve ads specifically to players in countries competing in the quarter-finals. The campaign achieved exceptional results with a 99.91% in-view rate, measured by Oracle Moat. Comscore data indicated that Soccer Super Star players are up to 30 times more likely to visit music-related websites, making the platform ideal for music promotion.
Read at Thedrum
Unable to calculate read time
Collection
[
|
...
]