Snoop Dogg has acquired a minority stake in Swansea City FC, marking his entry into club ownership. This follows Croatian Luka Modric’s earlier investment in the club. Snoop Dogg participated in launching Swansea's 2025-26 home shirt and expressed his admiration for the club's rich history and connection to the local community. He values the club's underdog spirit and has committed to contributing positively to Swansea's future. Swansea City has been under American ownership since last November, reinforcing its international appeal through high-profile investments.
My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me. I'm proud to be part of Swansea City. I am going to do all I can to help the club.
Swansea City is delighted to announce global rap superstar and multi-platinum selling artist Snoop Dogg has become the club's latest high-profile co-owner and investor.
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