"Few figures are as inseparable from Bayern Munich as Uli Hoeneß. Across decades of triumphs, crises, and reinvention, Hoeneß has remained a constant presence - outspoken, emotional, and deeply invested in the club's identity. For sporting director Christoph Freund, that influence is both unmistakable and invaluable, even as modern football continues to evolve. Freund's reflection captures the balance between tradition and progress that defines Bayern Munich's leadership culture."
""No one else represents FC Bayern like Uli Hoeneß. He always speaks his mind - internally and in public. That's simply how he is. He always wants the best for FC Bayern and puts a lot of thought into it. We have a very good exchange and often have controversial discussions. He talks about what they used to do [in the past] and how it should be done now. But times have also changed,""
Uli Hoeneß remains a constant, outspoken, and emotionally invested presence at Bayern Munich across decades of triumphs, crises, and reinvention. Sporting director Christoph Freund values Hoeneß's influence as unmistakable and invaluable while acknowledging changing times. Frequent and sometimes controversial discussions between Hoeneß and club leadership serve as a rigorous decision-making process that challenges ideas and preserves high standards of competitiveness and financial responsibility. Leadership at Bayern balances historical principles with adaptation to a faster, globalized football landscape. The ongoing dialogue between past experience and evolving management sustains continuity and provides a durable competitive advantage.
Read at Bavarian Football Works
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