Snowbrains Readers Top 3 Wishes for the Ski Industry Future
Briefly

Snowbrains Readers Top 3 Wishes for the Ski Industry Future
"More affordable skiing was the most common wish expressed by SnowBrains readers. Over the past several years, lift ticket prices have quickly increased, with major resorts charging over $200 for a single day. Season passes, like the IKON and Epic passes, have experienced similar year-over-year price increases. In addition to pass prices, other expenses like parking, food, and gear have made it increasingly difficult for some to enjoy the sport."
"Many skiers have been priced out of the sport entirely. This has caused deep concern about skiing's future. SnowBrains readers are overwhelmingly concerned about skiing's affordability. In the next ten years, the hope is that skiing and snowboarding can be more affordable and accessible to all."
"Colorado and Utah logged their lowest snowpacks on record. Some resorts were forced to delay their opening dates due to a lack of snow. Others were forced to close early due to early warm temperatures. Either way, many skiers increasingly view climate change as a growing threat to the sport."
"Energy-efficient snowmaking, using renewable energy, lobbying for sustainability, and tracking carbon emissions are only a few ways the industry can address climate change. Despite many opportunities for sustainability, the U.S. ski industry has often been criticized for not doing enough to address climate cha"
Lift ticket and season pass prices have risen rapidly, with many resorts charging over $200 for a day and passes increasing year over year. Parking, food, and gear costs add further barriers, pricing some skiers out of the sport and raising concerns about skiing’s future. Readers also want the industry to address climate change as snowpacks hit record lows in places like Colorado and Utah, leading to delayed openings and early closures. The 2025–26 season’s poor conditions remain fresh for many skiers. Readers call for more active climate efforts such as energy-efficient snowmaking, renewable energy use, sustainability lobbying, and carbon-emissions tracking.
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