Shaun White discussed the inaugural Snow League competition, emphasizing its innovative structure and commitment to equal pay for male and female athletes. The event, taking place in Aspen, features a substantial prize purse and a format that includes head-to-head competitions in which snowboarders must perform on both sides of the half-pipe. This approach not only enhances the excitement for participants but also aims to deliver an engaging viewing experience for fans. White's enthusiasm reflects hopes of capturing greater interest in winter sports, which have traditionally faced challenges in popularity and financial support.
White expressed his excitement about Snow League, saying, 'You build it. You hope they come. And people came and they had a great experience.'
He highlighted the changes in competition format, emphasizing, 'The biggest prize purse there’s been, and equal pay, men and women.'
White noted the updated competition structure: 'Riders head-to-head, best two out of three, drop in on both sides of the half-pipe.'
He stated, 'There's a lot that comes to play with it. I’m excited for the drama, I’m excited for the athletes.'
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