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Snowboarding
fromwww.mercurynews.com
1 week ago

Olympic great Shaun White's next chapter: Shaping snowboarding from outside the halfpipe

Shaun White leads Snow League to reshape halfpipe competition with head-to-head elimination format, recruiting top riders and promoting action-sports exposure.
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fromEntrepreneur
4 months ago

'What Hoop Did I Not Jump Through to Get That Title?': How Olympian Shaun White Disrupted Winter Sports By Spotting What Everyone Else Missed | Entrepreneur

Shaun White, five-time Olympian and three-time Olympic gold medalist in half-pipe snowboarding, is more than familiar with winter sports. He's lived and breathed it for years. But there was always one thing missing: No one was organizing or governing them. That's where White's latest venture, THE SNOW LEAGUE, has been a game-changer for winter sports athletes. With a mission to bring structure and excitement to skiing and snowboarding, he successfully completed his inaugural event in Aspen.
Venture
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