"As Shaun White, veteran of five Winter Olympics and three-time snowboarding gold medalist, you will chime in periodically during the "parade of nations" segment of the Milan Cortina opening ceremony. This parade will last for approximately one hour, and once it concludes, so too do your official NBC broadcasting duties-at least according to the official NBC Olympics breakdown of who'll be broadcasting what over the next two weeks."
"The fact that you have "been there" and "done that" allows you to speak with confidence about the athlete's experience of the opening ceremony. "I've been there. It's an incredible experience. It's like a dream sequence, and I was very honored to do it a few times. So, yeah, I'm excited to be here as well, thank you," you will say."
Shaun White will appear in the NBC broadcast booth during the parade of nations at the Milan-Cortina opening ceremony and will speak intermittently for about one hour. His official NBC duties end when the parade concludes, leaving him with a short window of airtime. The role allows frequent self-reference, brand mentions, and personal travel anecdotes drawn from five Winter Olympics and three gold medals. NBC likely compensates White regardless of the impact of his remarks. White’s veteran status positions him as an ex-athlete voice alongside longtime broadcasters, providing confident recollections of opening-ceremony experience.
Read at Slate Magazine
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