"The ski industry has demonstrated strong resilience and has successfully regained its momentum, with 399 million skier visits worldwide for the 2024/25 winter season, surpassing the previous record of 392 million recorded in 2018/19."
"Ski resorts have integrated climate change into their operational strategies, adapting their practices and investments accordingly, which has prevented the collapse of the industry often predicted by certain mainstream narratives."
"Most countries recorded skier visits exceeding their pre-Covid five-year average, and several destinations achieved record visitation despite limited natural snow conditions."
The 18th edition of the International Report on Snow & Mountain Tourism reveals that the ski industry has rebounded strongly post-Covid-19, with 399 million skier visits in the 2024/25 season. This marks a record high, surpassing the previous peak of 392 million in 2018/19. Ski resorts have adapted to climate change, integrating it into their operational strategies. Most countries reported skier visits above their pre-Covid averages, and several destinations achieved record numbers despite limited natural snow. The growth momentum observed over the past decade has resumed.
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