Chris Hill, former Utah athletic director, reflects on a golf outing with ex-BYU counterpart Tom Holmoe after Holmoe's retirement. They discussed issues dominating college sports, including NIL's impact, particularly BYU's recent success thanks to its wealthy donor base. Hill expressed concern about the disparity in resources between institutions but also highlighted the collaborative efforts within the Big 12 to address challenges posed by unregulated NIL deals. The creation of the College Sports Commission aims to regulate NIL contracts while ensuring fair play across college athletics.
The era of unchecked NIL has gone exceedingly well for the Cougars, who possess one of the richest donor bases in the country.
The Big 12 hopes to end the unchecked NIL sooner than later, collaborating with other conferences to create the College Sports Commission.
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