Tesla's electric vehicle registrations in California fell by 15.1% in the first quarter, marking a significant decline as its market share dropped to 43.9% from 55.5% a year prior. Competitors like Honda, Ford, and GM's Chevrolet are increasing their presence in the state's EV market, which saw overall zero-emission vehicle sales rise by 7.3%. The decline is attributed to an aging product lineup and negative public sentiment towards Elon Musk's political actions, affecting Tesla's appeal among traditionally liberal EV consumers.
Tesla has faced a 15.1% decline in electric vehicle registrations in California, signaling challenges as competition rises and the brand's market share dips.
Industry data indicates that Tesla's market share in California has fallen from 55.5% to 43.9%, while competitors like Honda and Ford are gaining traction.
Factors contributing to Tesla's declining share include an aging product lineup and backlash against Elon Musk's political actions, particularly among liberal voters.
Global sales for Tesla have seen a 13% drop in the first quarter as customers await updates to the Model Y, amidst increasing competitive pressure.
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