Pardee Properties, a boutique brokerage led by a prominent female entrepreneur, is experiencing shifts in the Palisades market as homeowners adapt their living situations. With around 200 lots on the market, individuals are accelerating life plans, often moving into second homes sooner than expected. Despite being a smaller firm, Pardee Properties is projected to generate $600-$700 million this year. The company's strategy focuses on maintaining a small, high-performing team rather than expanding headcount, ensuring exceptional support and quality control in operations.
I think there's about 200 lots currently on the market. People that were saying like, I want to retire, I want to move here in 10 years, are doing it sooner.
I'm a boutique brokerage, but we do a lot of business. We're on track to do about $600 million to $700 million this year.
Instead of growing headcount, my focus is on developing a small, high-producing team that I can support deeply.
I don't want to have 500 agents. I want to have 30 agents that are high-producing where my quality control can be incredible.
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