Santa Clara, California, for the second time in a decade, was overlooked during the official Super Bowl 60 news conference, with the mayor absent from the spotlight. The issue stems from an ongoing feud with 49ers management and a significant lack of gathering spaces in the city, following the demolition of its downtown 60 years ago. Residents expressed frustration over lost economic opportunities, especially during major events like the Super Bowl, which sees most revenue benefitting surrounding cities instead of Santa Clara. Grassroots efforts are underway to reclaim and restore a vibrant downtown area, aiming to increase civic pride and economic gain.
"Santa Clara remains one of the few cities in the United States without a downtown, and its absence has become an embarrassment."
"In 2016, Super Bowl 50 generated an estimated $240 million for the region. Only 7% of this money went to Santa Clara."
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