The article discusses the foundational journey of Sereno, a real estate brokerage co-founded by childhood friends Ryan and Trapani. Since their youth in Saratoga, they cultivated a deep friendship and rebellious spirit which influenced their business ethos. They prioritize local decision-making and personal interactions with clients, standing apart from larger corporate structures. Their leadership, marked by strong partnerships and a commitment to a heartfelt culture, has been key to their success. Sereno's identity is intertwined with its local roots, creating a unique and engaging environment for agents.
The way that real estate agents interact with clients is at the most personal level going through the most transformative life changes and decisions.
The spirit that launched Sereno was the very same spirit that Ryan and I sensed back in 1976, when we were kids.
Our partnership with Mike and the rest of the leadership team was tremendous. They've built an incredible brokerage that lives from the heart.
Sereno's the heart and soul of the company. It's the DNA. It's the thing that retains agents; it's the thing that draws agents in.
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