Orange Barrel Media successfully lobbied San Jose officials, spending $30,000 to approve five digital billboards downtown. The lobbying included extensive communication with city council members, with a focus on refining sign designs to align with community values. Despite public opposition, reflected in a study where over 60% disapproved of digital billboards, city officials sided with the company, raising concerns among residents about the influence of corporate interests in local governance. The situation highlights tensions between urban development and community sentiment.
The goal of these meetings is to spread awareness of our proposal and refine our projects to better reflect the values of our city partners, said Clay Collett.
City officials appear to have sided with the digital billboard company rather than the residents who oppose the close to 1,000-square-foot downtown signs, said Les Levitt.
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