You Probably Took This Old-School Ingredient for Granted. But Trust Me, You're Going to Miss It Now That It's Going Away.

"Coca-Cola, which has owned the Minute Maid brand since its acquisition in 1960, announced in early February that its entire line of frozen juice concentrates would be out of production by April of this year."

"After 80 years, the permafrost reliability of an American pantry icon has thawed. An era defined by concentrated orange juice-far more deeply than you might think-is hastening to an end."

"Other private-label brands of frozen juice concentrates will remain on the market for the time being, but frozen juice is experiencing a systemic downturn."

Minute Maid has announced the discontinuation of all its frozen juice products, a staple since 1946. This decision follows a broader trend of declining sales in frozen juice, with Coca-Cola, the brand's owner, confirming the end of production by April. Other brands may remain available, but the market is shifting, as evidenced by PepsiCo's exit from the juice category in 2021. The end of Minute Maid's frozen juices signifies a significant change in American grocery shopping habits.

Read at Slate Magazine