Wienerschnitzel gets into the chicken sandwich business with Bird Dogs
Briefly

Wienerschnitzel has introduced Bird Dogs, a unique twist on traditional chicken sandwiches, aimed at standing out in the fast food market. Developed by Chief Marketing Officer Doug Koegeboehn, the Bird Dogs are chicken tenders served in a hot dog bun with toppings like Bacon Ranch, Buffalo Ranch, and BBQ. Koegeboehn mentioned that the development process involved sampling many chicken tenders to find the perfect option. This addition aligns with the brand's long-standing tradition of serving American comfort food, which includes its signature chili dogs and other favorites.
Bird Dogs are chicken tenders served in a hot dog bun with a variety of toppings. They cost around $4.49 each.
The biggest thing we had to do in development was sample and make sure we found the perfect tender. We tried probably 50 different tenders from 50 different manufacturers.
We’re always looking for unique things we can bring into the menu... it talked about all the greatest dishes from all the states in the South.
If you look at our menu over the years it's always been American food: chili dogs, chili, cheese fries, burgers, soft-serve.
Read at The Mercury News
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