"To go to the next level, sometimes you've got to take a step back. I had to make the decision to either ride with it or cut it short to continue my journey with franchising. Gordon said the move was not made lightly, but was necessary as a means to better position both himself and the brand for long-term growth."
"I want to create the culture - that's who I am. If I'm behind the counter the whole time, I can't do all these other things that really make the business successful. My talent is the creative side - the recipes, being the face, the marketing, pumping the team up."
Vegan Mob, a popular plant-based restaurant known for soul food dishes like smackaroni & cheese and plant-based brisket, closed its Vallejo location on February 21. Founder and Bay Area rapper Toriano Gordon announced the closure via social media, citing a strategic shift toward franchising. Gordon explained the decision was necessary for long-term growth, as the Vallejo location experienced slower business starting in November. The hands-on operational demands pulled him away from creative entrepreneurship where he excels. Gordon emphasized his strength lies in innovation, recipe development, marketing, and brand culture rather than daily counter operations. The Bay Area franchise continues operating in San Bruno and Oakland.
#restaurant-closure #plant-based-business #franchising-strategy #small-business-economics #entrepreneurship
Read at The Mercury News
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