The traditional Swedish semla has evolved significantly from its 16th-century origins as a simple bread bun to a trendier, lavish pastry. With the aid of social media, particularly platforms like Instagram and TikTok, the semla's popularity has surged, leading to the creation of various contemporary versions. These updated semlor, filled with whipped cream and almond paste, have become symbols of indulgence during a dedicated season from January to March, showcasing a combination of traditional flavors and modern culinary experimentation, appealing to diverse customer bases.
The semla has evolved from a traditional Swedish bun to a modern pastry that is constantly being renewed and adapted to today's tastes and demands.
People send them pictures and videos on Instagram and TikTok and they get requests from influencers asking to be the first to try their new flavours.
Collection
[
|
...
]