"Counter Service offers a range of stacked breakfast and lunch sammies, prepared with house-roasted meats and scratch-made sauces, providing fresh takes on deli classics."
"The New York-based fast-casual chain is kind of like Subway on steroids, featuring unique sandwiches such as 'The Cortese' and 'The Gigante' for vegetarian diners."
"Counter Service has expanded to five locations across New York City, showcasing a tech-heavy approach with touchscreen ordering kiosks and a points-based rewards program."
Steve Ells, founder of Chipotle Mexican Grill, has launched Counter Service, a fast-casual sandwich chain in New York. Inspired by his previous ventures, Counter Service features house-roasted meats and scratch-made sauces. The menu includes unique sandwiches like 'The Cortese' and 'The Gigante', alongside sides such as twice-baked waffle fries. The restaurant incorporates technology with touchscreen ordering and a rewards program. Prices range from $8.95 to $19.95, reflecting a premium offering compared to traditional fast-casual dining.
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