Erewhon, a luxury grocery store in Beverly Hills, has morphed from a niche market for wellness enthusiasts into a viral sensation among tourists. The store's popularity is fueled by social media platforms like TikTok, where influencers showcase trendy items like Hailey Bieber's Strawberry Glaze Skin Smoothie. Visitors, including recent grads and social media enthusiasts, are drawn not just for the unique products but for the social status that comes with their visit. The store has become a top destination, equivalent to attractions like the Hollywood Walk of Fame.
Once the domain of wellness devotees and Hollywood insiders, Erewhon has transformed into something more universal: for some, it's their local grocery store, but it's also now a bucket list tourist destination.
Erewhon, the luxury grocer, was a nonnegotiable - not for its groceries, but for the clout, the curiosity and the spectacle.
Rath, a freshly minted graduate from the University of Oregon and influencer, made his pilgrimage to the Beverly Hills location, the gleaming wellness emporium nestled just steps from Rodeo Drive.
TikTok was the main reason I went. It's always been on my 'For You' page. I always see a lot of influencers going there and trying different things.
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