Wendy's has a long history of innovation in fast food, responsible for several industry firsts. After struggling post-Dave Thomas's death in 2002, the chain needed revitalization. In 2007, under CEO Kerrii Anderson, Wendy's capitalized on the bacon trend, launching the Baconator, a double cheeseburger topped with six strips of bacon. Targeted marketing focused on young men led to immense success, with over 68 million sandwiches sold in its first year, cementing its place in fast food culture and inspiring competitors to follow suit.
The Baconator was launched in 2007 as a response to Wendyâs need for revival, with successful marketing directed at men aged 18-34, selling over 68 million in the first year.
Wendy's turned back to its innovative roots with the Baconator, focusing on the growing popularity of bacon, especially in the context of replacing other toppings like salt and pepper.
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