"Last year, sales of Asian groceries grew almost four times faster than overall grocery sales in the U.S., topping $55 billion."
"Leading that boom in the U.S. is H Mart, which has expanded from 77 stores in 12 states to around 100 across 16 states."
"H Mart has grown into the largest specialty grocer in America, generating $2 billion in annual sales."
"The transformation from casual fan to hoarder of once-niche pantry items like soy sauce symbolizes a broader shift in America."
Shane Kessler's weekend shopping trip highlights the surging trend in Asian grocery purchases in the U.S., spurred by a heightened interest in products like Korean pastries and noodles. Sales of Asian groceries have surged, growing almost four times faster than overall grocery sales, driven by consumer demand. H Mart, the largest specialty grocer in America, has significantly expanded its presence, currently boasting around 100 stores across various states and generating $2 billion in sales. This growth reflects a cultural shift towards Asian cuisine and ingredients, tapping into the country's evolving culinary landscape.
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