""From day one, quality was non-negotiable," Val emphasizes. This philosophy has guided every decision they've made in the development of their products, which now include 20 different SKUs, ranging from thinly dipped almonds to Dark Chocolate Peanut Butter Cups."
"Breezy reflects on their approach: "Execution came from doing, not overthinking." The Griffiths learned the ropes of manufacturing, packaging, and distribution step by step, gaining invaluable insights along the way."
"Breezy admits, "The beginning wasn't perfect," but they never compromised their commitment to real ingredients and less sugar, which has been a cornerstone of their brand."
Val and Breezy Griffith founded SkinnyDipped in their Seattle kitchen, aiming to create delicious and wholesome snacks. Their journey involved learning the complexities of the industry while maintaining their personal bond. Quality was a priority from the start, with family and friends as taste testers. They developed innovative products, starting with thinly dipped almonds, and faced challenges as they grew, particularly with interest from major retailers. Their commitment to real ingredients and creativity has driven their success.
Read at Food & Beverage Magazine
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