Panera Bread has introduced the Croissant Clutch, an insulated handbag designed to carry its new toasted sandwich. Described as "carb couture", the clutch mimics the shape and texture of a croissant, evoking playful marketing strategies. Following the success of its prior BAGuette campaign, which went viral, the reception for the new clutch has been comparatively subdued. While it aims to connect culinary experiences with fashion, questions about its practicality suggest challenges in marrying style with function in the food accessory realm.
"We are always exploring new ways to connect with our guests, from craveable meals to playful expressions of our brand-including this unique fusion of food, function, and fashion."
The Croissant Clutch is an insulated clutch that evokes a croissant in both shape and fabrication, but its practicality is questionable for carrying melted sandwiches.
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