"Mix and Match lets diners choose among 13 items - four sandwiches, three salads and three soups - to include in a combo. Each half sandwich, half salad or cup of soup is $4.99, but you have to choose at least two. The total comes to $9.98."
"Mix & Match lets you keep on adding half sandwiches, half salads and cups of soup for $4.99 each until you reach 10 items. Also, You Pick Two gives you several more choices for your combos, such as mac & cheese, its popular Broccoli Cheddar Soup and its current Bagel Stacks, albeit at higher prices."
"$4.99 is an example of what business software company Intuit calls charm pricing. It fools your brain into thinking an item costs less than $5."
Panera Bread introduced Mix & Match, a discount menu featuring 13 items including half sandwiches, salads, and soups priced at $4.99 each. However, customers must purchase a minimum of two items, totaling $9.98 before tax. The combo includes a side such as a half baguette, apple, or chips. Mix & Match complements the existing You Pick Two option, which offers more variety at higher prices ranging from $6.19 to $8.59. Testing showed Mix & Match provided $4.70 savings compared to You Pick Two for identical items. The prominent $4.99 display uses charm pricing psychology to suggest lower costs than actually required.
Read at Daily News
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