"The West Point Inn has hosted its Pancake Breakfast Fundraiser once a month from May to October for decades to support the 122-year-old inn. Traditionally, they'd welcome anywhere between 500 and 800 people a month, except on Mother's Day, when they'd tally 1,000 pancake breakfasts served."
"Over the past two summers, it's been Mother's Day on repeat as clips about the fundraiser spread on social media. 'We'd quiz people about how they heard about us,' Jorgensen said. 'It's a different demographic: younger hikers from all over the Bay Area. They came in groups. They said they saw us on TikTok and Instagram.'"
The West Point Inn's Pancake Breakfast Fundraiser has seen a surge in attendance due to social media promotion, attracting younger hikers from the Bay Area. Traditionally serving 500 to 800 people monthly, the event now resembles Mother's Day crowds, with 1,000 breakfasts served. Organizers noted a shift in demographics, with many attendees citing TikTok and Instagram as their sources of information. To manage the overwhelming turnout, a reservation system will be implemented for the upcoming summer.
Read at SFGATE
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