Paige Hansen, from Rancho Santa Fe, recently pitched her company BAM on ABC's Shark Tank, aiming to introduce America to buckwheat milk. Hansen describes buckwheat as a climate-smart crop that can regenerate soil and enhance agricultural sustainability. Her flavors of BAM milk include original, extra creamy, and a hint of vanilla, showcased through smoothies and desserts during the pitch. Hansen secured her initial funding using personal savings and aims to expand her product's reach, appealing to both eco-conscious consumers and investors. Notably, she highlighted the challenges women entrepreneurs face in the funding landscape.
"I'm here today because our earth is in crisis. Buckwheat is a possible solution to a growing soil crisis: a powerful cover crop that can help improve the soil naturally."
"Our milks landed on shelves in Whole Foods in spring of 2024, around the time I filmed my Shark Tank episode."
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