Milk on a mission: California entrepreneur introduces buckwheat milk to America on Shark Tank'
Briefly

Paige Hansen, from Rancho Santa Fe, recently pitched her company BAM on ABC's Shark Tank, aiming to introduce America to buckwheat milk. Hansen describes buckwheat as a climate-smart crop that can regenerate soil and enhance agricultural sustainability. Her flavors of BAM milk include original, extra creamy, and a hint of vanilla, showcased through smoothies and desserts during the pitch. Hansen secured her initial funding using personal savings and aims to expand her product's reach, appealing to both eco-conscious consumers and investors. Notably, she highlighted the challenges women entrepreneurs face in the funding landscape.
"I'm here today because our earth is in crisis. Buckwheat is a possible solution to a growing soil crisis: a powerful cover crop that can help improve the soil naturally."
"Our milks landed on shelves in Whole Foods in spring of 2024, around the time I filmed my Shark Tank episode."
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