Khloud protein popcorn gained popularity after arriving at Starbucks, with kettle corn sales nearly doubling on Amazon and improving in Target stores. Khloud added a white cheddar flavor to Starbucks shelves. Starbucks placement is described as a marketing advantage because it offers visibility across more than 10,000 US locations and limited shelf space. Other snack brands, including Mush overnight oats and That's It fruit bars, also reported broader sales boosts after joining Starbucks. A customer in Alexandria, Virginia, tried Khloud popcorn at Starbucks and later bought larger bags online. Starbucks uses snacks to support its mission to recapture sales growth by adding variety without increasing barista workload, complementing prepared food with on-trend options like fiber-rich oats and high-protein yogurt.
"Since her Khloud protein popcorn arrived in January at Starbucks, the kettle corn flavor featured there has surged in popularity at other retailers. Sales of the variety nearly doubled on Amazon.com in the following month, the company said, and performance also picked up in Target stores. Khloud has now added another flavor, white cheddar, to Starbucks shelves."
"Call it the Starbucks effect: Buzzy snack makers want the visibility that comes from being in more than 10,000 US locations. The stores' very limited shelf space is an added bonus, making an endorsement from the world's largest coffee chain the ultimate marketing hack. "What Starbucks has done for the company cannot be understated," Khloud Inc. Chief Executive Officer Jeff Rubenstein said in an interview."
""If you've gotten your brand into Starbucks, it's a stamp of approval in a way," said Ashley Thompson, co-founder and CEO of Mush. She's seen sales improve elsewhere since arriving in April: "Other retail partners look to see what Starbucks is doing." Nichole Bain, a 43-year-old federal employee in Alexandria, Virginia, tried Khloud popcorn for the first time at a Starbucks near her office."
"For Starbucks, the snacks are part of its mission to recapture sales growth with faster service and sought-after menu items. Snack brands provide variety without adding to baristas' workflow and complement prepared food options with on-trend alternatives like fiber-rich oats and high-protein yogurt."
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