Chipotle, founded in 1993 in Denver, focuses on serving fresh meals made with real ingredients, symbolic of its name, derived from the chipotle pepper. These peppers, originating from smoked jalapeños, represent the chain's philosophy of combining fast food with quality dining. The term 'chipotle' comes from the Nahuatl language, meaning 'smoked chili pepper.' Beyond the branding, chipotle peppers are key to various dishes, offering a distinct smoky and slightly sweet flavor that enhances the menu while maintaining the company's dedication to wholesome food.
The humble chipotle pepper became Chipotle's name and logo to indicate the chain's commitment to fresh, real ingredients and fast food done right.
Chipotle peppers, which are smoked and dried jalapeños, symbolize the restaurant's philosophy that fresh food can be both quick and wholesome.
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