Andrew Moo, a fourth-generation Australian, felt disconnected from his Chinese roots growing up in Perth. Influenced by friends reconnecting with their heritage, he moved to China at 21 to explore his genealogy. Arriving in Guangzhou, he was overwhelmed but captivated by the vibrant culture. Over 13 years, he co-founded a creative agency, Taste Collective, and opened two restaurants in Shanghai, marking a significant personal and professional transformation linked to his heritage.
I grew up in Perth as a fourth-generation Australian. Any connection to my Chinese heritage felt long gone.
So, at 21, after graduating in 2012 with a degree in marketing, management, and entrepreneurship, I decided to pack my bags and move to China.
Arriving in Guangzhou 13 years ago felt like stepping onto another planet. Like my entire extended family over the last three generations, I'd never been to mainland China.
The unfamiliar sights, sounds, and smells in the port city, about 75 miles northwest of Hong Kong, overwhelmed me, yet I remember thinking, 'This is electric.'
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