""We dropped a few thousand dollars on a credit card to buy a couple of griddles. It was always supposed to be a very low-risk, low-reward pop-up for friends and family.""
""We saw a queue of like twenty or thirty people, none of whom we knew. We thought they were at the wrong event.""
""I'm crying and I don't even know why. I'm like, this was so hard.""
""The bigger things get, the easier it is to lose the plot. Stay close to why you started.""
Josh Kim and Sam Hong launched Softies Burger as a low-risk side project, initially expecting modest sales. Their first pop-up unexpectedly attracted a large crowd, selling 300 burgers in three hours. The overwhelming success led to emotional stress, prompting them to slow down and carefully plan future events. By sharing their journey on social media, they integrated their experiences into the brand, which opened new opportunities. The founders learned to remain connected to their original motivations as the business grew.
Read at Entrepreneur
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