JADA Spices, a company that creates vegan seasoning alternatives like Vegan Chicken Salt, gained attention on Season 12 of Shark Tank. Founded by Khasha Touloei and Maynard Okereke, the duo created these products to offer healthier seasoning options, inspired by a popular Australian chicken salt. Their engaging pitch, featuring a humorous caveman, highlighted their mission of modernizing salt usage in cooking. Despite initial struggles, including failed partnerships, their appearance on Shark Tank emerged as a pivotal moment in growing their brand.
Their pitch was memorable for its inclusion of an actor pretending to be a caveman breaking apart a rock of salt while wearing a leopard-print tunic.
Touloei and Okereke began developing a vegan alternative to the classic savory chicken salt that was healthier and more natural.
Before appearing on Shark Tank, Touloei and Okereke met in 2002 when they both attended the University of Washington.
Their products were introduced to viewers as 'a modern way to bring a little spice into your life'.
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