In season 13, episode 18 of ABC's 'Shark Tank', founders Beth Zotter and Amanda Stiles introduced their kelp-based bacon from Umaro Foods, highlighting its sustainability and health benefits. Amidst the rise of plant-based alternatives in 2022, Umaro stands out by utilizing kelp, which grows rapidly and absorbs pollution, making it part of the solution to climate issues. However, taste was crucial, as initial reactions on the show revealed mixed reviews, showcasing the ongoing challenge for plant-based products to offer both sustainability and palatability.
"Umaro's primary ingredient: kelp... a lucrative opportunity to clean up our oceans - the planet's largest 'carbon sink' and, therefore, one of society's greatest defenses against the climate crisis."
"Zotter, a leading researcher of renewable energy, and Stiles, a PhD biochemist, understood that none of that would matter if Umaro's bacon didn't taste good enough."
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