Zoya Biglary and Alix Traeger presented Finneato Fysh Foods on Shark Tank, seeking $150,000 for a 10% stake. Biglary, inspired by her experiences missing fish options, created plant-based substitutes that have made their way into popular L.A. sushi restaurants. Their products address health concerns related to seafood, like parasites and mercury, while promoting sustainability against overfishing. As a gay, first-generation Persian woman, Biglary faced unique challenges in securing funding, but Shark Tank offered a new opportunity for investment.
Biglary's journey to create plant-based fish alternatives stems from her personal experiences, reflecting a broader trend towards healthier, sustainable eating that resonates with many today.
Traeger and Biglary's Finneato Fysh Foods stands out not just for its innovative products but also for addressing critical health and environmental issues related to seafood consumption.
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