GTA 6 Won't Have Product Placement, Exec Says

""We need to be true to the underlying intellectual property and we need to be true to our consumers. It's a fictional world and everything in it is fictional.""

""I think the minute you stop running scared, you better get a different job if you're in the entertainment business. Because [if] you claim success before you have it--you will largely be wrong.""

""GTA 6 has enormous shoes to fill, as predecessor GTA 5 has sold more than 225 million copies.""

Take-Two's Strauss Zelnick confirmed that GTA 6 will not include product placements or brand integrations, emphasizing the importance of staying true to the game's fictional world. The franchise often parodies real-world brands instead, with past examples including Lifeinvader and Cluckin' Bell. Zelnick expressed concerns about the immense pressure surrounding the game's release, stating that fear is essential in the entertainment industry to avoid complacency. GTA 6 faces high expectations following the success of its predecessor, GTA 5, which has sold over 225 million copies.

Read at GameSpot