""It's not about making money but about making something special in my life," said Zeng. "Even if it fails.""
""We're just too lazy to take it off," said Zeng. And later, she admitted: "We can attract more people by saying, 'Oh, it's a grand opening.'""
""No, we are not successful," said Zheng, after being congratulated on being successful enough to expand. "We earn just a little bit!""
Janet Zeng opened 'Siu Wah Food' in August 2021 after eight months of waiting for business approval. She prioritized creating something meaningful over financial success. By 2026, three Asian grocers displayed 'Grand Opening' signs, which have become a cultural phenomenon beyond the Sunset district. Akina Zheng, another local business owner, works long hours but admits her shop is not financially successful. The prevalence of such banners reflects a broader small business survival culture that transcends geographic and cultural boundaries.
Read at Mission Local
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